Regional Training & Retail Manager

SingaporeOperations / Production

We are recruiting a Regional Training and Retail Manager to be based in Singapore, for our client, European MNC in the Luxury Cosmetics Industry.

As a Regional Training and Retail Manager, you will work closely with the Area Manager to drive the sell-out of this 3 axis brand. You will be in charge of the training and retail excellence for the 10 markets (Australia, New Zealand, Singapore, Malaysia, Indonesia, Vietnam, Philippines, India, Pakistan, Sri Lanka.)


  • Define Regional Training strategy and objectives to support regional sales objectives
  • Coach and train local Retail and Training managers, key focus markets BC / Generic staff when applicable
  • Build strong team relationships and transmit brand values with passion and enthusiasm to the local trainers and BCs, in line with the brand marketing strategies
  • Build and implement a 360 Retail approach including tools together with the Agents training / brand manager team, in line with Retail Excellence program existing tools (reports, process, BC profile)
  • Support the agents team by setting up for Key focus markets a BC productivity target and implement/set KPI / tools to monitor
  • Provide brand animation support when applicable with local agents team for local or regional events in order to help maximize brand equity (market share, awareness, visibility) 


1. Training

  • Identify training needs with short-term and long-term goals to define strategies and programs to achieve them in liaise with key focus markets training team:
  • Define training guidelines: duration, content, frequency, content in English
  • Participate in local trainings especially with key retailers / in key doors
  • “Train the trainers”: train local retail and training managers about all products knowledge and specific training modules on our 3-axis portfolio
  • Internal training: train new local Brand Managers
  • Customize and adapt existing global training material to suit APAC market (SK routine, MU looks)
  • Develop Export specific training modules


2. Retail

  • Be the on-field “ambassador” and “brand expert” towards BA and key staff on-field retailers 
  • Implement Retail Excellence program in key doors and follow-up regularly on progress
  • Follow the retail Excellence tools and steps (BA, VM, Sales technics...)
  • Identify with agent’s BA talent profile and identify path development opportunity
  • Drive Retail performance through field coaching program including linked selling techniques, selling tips, makeup application tips, etc.
  • BC productivity: help agents to motivate BA (challenges, incentives) and set-up relevant KPI to monitor performance at counter level
  • Support agents for key events / animations, as a Brand Ambassador
  • Ensure implementation of visual merchandising and product assortments are 
  • following the brand guidelines while on the field
  • Conduct ongoing research on market trends and consumer insights to provide 
  • qualitative report feedback to the Marketing and Commercial team 

3. Reports/Analysis

  • Traveling, agenda plan / After visit reports to be provided after each training / coaching session 
  • Monthly activity report to be sent to Regional Director and Area Manager focusing on retail performance
  • Budget meetings presentation including yearly regional strategic plan plans in line with Area Manager strategy/targets 



  • 5 years’ experience in training, preferably in Beauty & Cosmetics as a core focus
  • Needs to be self-driven, independent with autonomy
  • Strong leadership, coaching and management skills
  • Self-motivated and results oriented with a Retail mindset
  • Positive, energetic with passion for Beauty across makeup, skincare and fragrances
  • Excellent interpersonal, presentation and communication skills
  • Excellent grooming matching brand DNA with high sense of luxury and service
  • Proficient computer skills are necessary – Microsoft Office (Word, Excel, Powerpoint)
  • Willing to travel frequently (50% of the time) 

About Timeo-Performance 

Timeo-Performance provides recruitment, learning & development, and HR consulting services to companies in Asia Pacific. The company was founded in 2008 and has offices in Singapore, Kuala Lumpur, and Hong Kong. Timeo-Performance also manages ExecBoardinAsia, a career consultancy and job discovery platform for top executives, and provides intercultural training as a joint-venture with the category leading provider, Akteos. 

We were founded with a vision to improve the world of work for everyone. We believe that engagement, empowerment and togetherness in our diversity is essential to lasting corporate integrity, ongoing innovation and outstanding business results. It is the purpose of each leader and the responsibility of everyone. People make the difference. We help our clients make this difference.

Timeo-Performance Pte Ltd - 150 Cecil Street, #15-01, Singapore 069543 

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